JM Legg Hotshots
A new website with a five-step quote form, for a hotshot freight business running Perth to the Pilbara.
Visit the live site of JM Legg Hotshots (opens in a new tab)We are Pixelate.
Enquiries waiting on a reply, quotes nobody chases, a phone that rings out. We build AI automation and AI agents that take those hand-offs on, with a person approving what goes out in your name. Marketing, SEO and websites bring the work in. Brisbane based, working with businesses Australia-wide.
Nominated for 2027 Australian Enterprise Awards APAC Insider · Digital Marketing View the award programme.Ask it about the work, the pricing, or what we would do for your business.
Meet the founders and directors.
Plenty of agencies hand over a template and leave you to work it out. We would rather build the version where the website, the search presence and the follow-up all know about each other, which takes longer and is the only version worth paying for. The founders stay on your project from the first call to launch.
JacksonPhoto to come
Jackson Fogarty
Client strategy and automation. He connects your tools and builds workflows that keep enquiries and follow-up moving.
BostonPhoto to come
Boston Denner
Websites, search and design. He shapes your site, content and campaigns to help the right people find you and get in touch.
Three ways to fix the path from attention to enquiry.
Start where the business is losing the opportunity. The services can stand alone, or connect when the evidence calls for it.
01Catch the enquiry
AI automation & agents
Practical workflows around the tools you already use, with a clear human decision wherever the work needs one.
- Enquiry capture and routing
- Booking and reminders
- Follow-up with approvals
- AI agents and the AI receptionist
02Bring in demand
Marketing & leads
Focused social campaigns and creative built around a clear offer, with enquiries measured beyond the click.
- Facebook and Instagram ads
- Organic social content
- Campaign landing pages
- Lead tracking and reporting
03Be found and chosen
Websites & search
Distinct websites, useful content and search work that help the right people understand what you do and take the next step.
- Design, rebuilds and care
- Local SEO and Google Business Profile
- AI search readiness
- Booking and enquiry paths
Build your quote in three short steps.
Leave your details, choose what you need and watch a starting price build as you go. Every figure is in Australian dollars with GST included, and your written quote confirms the final figures.
- 1Your details
- 2What you need
- 3Review and send
What a missed call could set off.
- 1 Call missedOwner is mid-job, phone rings out 7:42pm
- 2 Text back sentWithin four seconds, in the owner's voice +4s
- 3 Customer repliesJob details captured, no phone tag 7:48pm
- 4 Booking link sentOnly slots that are genuinely free +10s
- 5 BookedStraight into the calendar 7:49pm
- 6 Job completedReview request queued automatically Thu
- 7 Review landsReply drafted for the owner to approve Thu
Concept illustration only. The people, timings and messages are fictional. Texting depends on provider setup, consent and an agreed client workflow.
One setup fee, then a monthly plan.
The setup fee builds the site and the care plan keeps it running. You can read exactly what sits inside each one before you commit to anything, and every figure is in Australian dollars with GST included.
Essentials
$1,399
once to launch, then care from $69 a month
A clean five-page site, hand-built and done properly.
What's included RecommendedGrowth
$1,799
once to launch, then care from $99 a month
Eight pages, plus the Google Business Profile, Analytics and local search work that gets people to the site in the first place.
What's includedPro
$2,899
once to launch, then care from $129 a month
Ten pages or more, with the SEO, speed and lead capture work built in.
What's includedNot every job is a full build: a whole-site fix on a site up to about ten pages is $1,049. And whichever build you pick, the Build-First Guarantee holds: you see a free working mockup of your website before you pay anything, and you go ahead only when you love it.
AI, explained for business owners.
Plain-English guides to the words everyone is using, what is real today and where AI fits a service business. Every source is named at the foot of each guide, and the short answers are in our AI automation FAQ.
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What superintelligence means for your business
Today's AI, AGI and superintelligence: what each term means, what exists now, and five things worth doing whatever the timeline.
Read the explainer -
AI automation: a practical playbook
How to choose the first job to automate, where a person stays in charge, the Australian rules that apply and how to tell if it worked.
Read the playbook -
What is an AI agent?
How an agent differs from a chatbot and a plain automation, what it is made of, and when it is the wrong answer.
Read the guide
Barbers, cafes, cleaners, studios, trades.
Can AI find your business at all?
Thirty checks run in front of you, live, and your own address gets a full report by email. No card, nothing to install, and no call afterwards unless you ask for one.
The work between the clicks
An enquiry is not a job yet. That is where we start.
A visitor finds you, makes an enquiry and expects a reply. We look at that whole path, starting with the reply, then fix the step where it breaks down.
Tell us where it gets stuck
Work we can show you.
Arch House Australia
Reception desks, fitouts and event props from a Melbourne workshop, now on a redesigned website with an enquiry form.
Visit the live site of Arch House Australia (opens in a new tab)
Sanity Cleaning Services
Built for a Gympie cleaning business: a page for each main service, published prices and a quote request form.
Visit the live site of Sanity Cleaning Services (opens in a new tab)
Caba Social Coffee House
The menu, opening hours, gallery and the story behind a Cabarita Beach cafe, all on a new website.
Visit the live site of Caba Social Coffee House (opens in a new tab)What clients wrote on Google.
Reviews our clients left on Google, quoted as they wrote them.
“I own a commercial cleaning business (Just About Cleaning) and Jack and his team reach out to us to help create a landing page. This was completed on time and to an exceptional standard. … As we were so impressed with the communication, quality and thoroughness of the service, we have since engaged Jack and the team for multiple other projects … We are very impressed with their team and look forward to a long term relationship.”
“I came to Pixelate with a website that was functional, but not SEO friendly. Jackson and his team reviewed the site, and not only identified major shortcomings in the structure and message of the website, but offered a strong and resilient solution. … ongoing support could not be faulted. …”
“Jack was easy to deal with. He helped me to update my existing website into a more modern look, while improving performance, SEO and security. Extremely happy with the result and their service.”
Two jobs that come up a lot.
Get found in AI search
People now ask ChatGPT and Google's AI answers who to call. Whether those tools can read your site comes down to how it is structured, what it publishes and whether their crawlers are let in at all. We fix that end of it.
How it worksEscape the builder
Wix, Squarespace and the GoDaddy builder are fine right up until you hit their ceiling. We move you off, redirect every old page to its new address, and your email comes with you.
How it worksFrom first chat to live, in days.
Quick chat
Tell us about the business, what you need it to do and roughly when. We come back with a recommendation and a price.
Send your content
Your words and photos. If you haven't got them, we'll write and source them for you.
We build it
Designed and built in days, then revised with you until you're actually happy with it.
Live & looked after
We launch it, set up Google, and maintain it every month so it keeps working.
Read the guides, or follow along.
Our longer writing lives in the guides. Pixelate is also on Facebook and Instagram.
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Guides
AI automation, AI agents and superintelligence explained for business owners, plus SEO, AEO and what a website costs in Brisbane.
Read the guides -
Facebook
Shorter updates, including each new guide as it is published.
Follow on Facebook (opens in a new tab) -
Instagram
The same updates and new guides, on Instagram.
Follow on Instagram (opens in a new tab)
Tell us what isn't working.
Tell us what the business does and what is annoying you about the current setup. You will have honest advice and a quote, and if we are not the right fit we will say so.