Guides.
From search to follow-up.
A customer finds you through an ad, in Google's results, in an answer that quotes your site or by asking an AI assistant. Then the enquiry has to reach you, and someone has to reply before the customer moves on. These guides take those steps one at a time, in plain English, from primary sources and our own work, starting with how search engines and AI assistants find a business.
Every guide is researched against primary sources, drafted with AI and checked before it goes live. How we write these guides.
Websites and search
Google AI Overviews.
What Google's AI Overviews and AI Mode are, what Google says a page needs to be a supporting link, and what the evidence shows about clicks.
How ChatGPT chooses
ChatGPT answers from what a model learned in training or a live web search. What OpenAI's own documentation says it reads, and what a business can influence.
SEO vs AEO vs GEO.
A side-by-side table of SEO, AEO and GEO: what each wins, how you measure it, what nobody can promise, and which to fix first on your own site.
What is AEO?
AEO means being the source an answer engine quotes. What answer engines are, how they pick a passage, and a checklist to run on your own site today.
What is GEO?
GEO, or generative engine optimisation, is being visible to AI assistants such as ChatGPT, Claude and Perplexity. Where it came from, and how to check yours.
What a website costs in Brisbane in 2026
Three quotes and no two describe the same job. The full 2026 ladder for a Brisbane website, a fix or an AI agent, GST included, and what moves the number.
AI automation
Why your website enquiries never arrive
Your form says thank you, but the phone stays quiet. Five places a website enquiry dies between the button and a reply, and how to test yours today.
About these guides
How we write our guides.
Pixelate's guides are drafted with AI, researched against primary sources and checked before they go live. What never goes in, and how to report an error.
Now check your own site.
The free audit runs thirty weighted checks live against our own site, so you can watch what each one does, then scans yours at our end and emails you the full report. No card and no call. Or tell us what you are trying to fix.