Guides.
From search to follow-up.
A customer finds you through an ad, in Google's results, in an answer that quotes your site or by asking an AI assistant. Then the enquiry has to reach you, and someone has to reply before the customer moves on. These guides take those steps one at a time, in plain English, from primary sources and our own work, starting with how search engines and AI assistants find a business.
Every guide is researched against primary sources, drafted with AI and checked before it goes live. How we write these guides.
Websites and search
SEO vs AEO vs GEO.
A side-by-side table of SEO, AEO and GEO: what each wins, how you measure it, what nobody can promise, and which to fix first on your own site.
What is AEO?
AEO means being the source an answer engine quotes. What answer engines are, how they pick a passage, and a checklist to run on your own site today.
What is GEO?
GEO, or generative engine optimisation, is being visible to AI assistants such as ChatGPT, Claude and Perplexity. Where it came from, and how to check yours.
Now check your own site.
The free audit runs thirty weighted checks live against our own site, so you can watch what each one does, then scans yours at our end and emails you the full report. No card and no call. Or tell us what you are trying to fix.