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Make the next campaign accountable.

An ad can get attention and still leave you guessing whether it brought in a real enquiry. We build focused Facebook and Instagram campaigns around a clear offer, create the supporting posts, and measure what happens after the click.

Discuss a campaign See the approach

Meta ads run in your own account. You control and pay the ad budget directly to Meta.

Editorial still life of campaign cards, search and a path toward an enquiry
Campaign → clear page → measurable enquiry

One offer. A visible path to enquiry.

We decide what the campaign is asking people to do before making creative or recommending a budget.

  • Set the target

    Agree on the audience, the offer and the action that counts as an enquiry. We check that the enquiry event actually fires before asking you to spend on ads.

  • Make the creative

    Ads for Facebook and Instagram, supported by twelve organic posts each service month. Everything is checked against your business facts and approved by you before it goes out.

  • Show what happened

    We review spend and results each week and report on enquiries, including cost per enquiry when the tracking data supports it. That gives us evidence for the next change.

Creative is only one part of the route.

A strong ad pointed at a confusing page still loses the visitor. We check the landing experience and recommend a separate website change when that is the real bottleneck.

Search visibility lives with our SEO, AEO and GEO work. Follow-up after the form is covered by automation. We scope those pieces separately so you can see what you are buying.

A social campaign leading a visitor to a focused page and a measurable enquiry

Who it suits, and who should wait.

Paid social works when there is already something worth acting on: a service people understand, a page that explains it on a phone, and someone ready to answer when the enquiry lands.

A good fit: a business with a clear offer and an area it serves, a site or landing page that loads quickly, and a way to count an enquiry, whether that is a form, a booking or a tap to call. Salons, barbers, studios, cafes, cleaners and trades are the kind of business we have in mind.

Not a fit yet: if enquiries already arrive and sit unanswered, ads only make that louder, so fix the reply first with automation. If the site cannot record an enquiry at all, we start there, because without it nobody can tell you what the spend produced.

A florist at her counter taking a customer call while holding a tablet

Two ways to run it.

Meta ads with posts alongside them, or organic posts on their own. Both are made from the same brand profile, both are checked against your business facts, and nothing runs until you have approved it. Australian dollars with GST included, so the listed price is the total.

01Ads and posts

Meta ads and posts

From $699a month plus ad spend, incl. GST

No setup fee. Month one covers the setup work

Month to month from your Start Date, the day work begins once your first month is paid. No minimum term.

Priced on the daily ad budget you choose: up to $30 a day, $699 a month; up to $60 a day, $899 a month; up to $100 a day, $1,099 a month; over $100 a day, quoted before you sign. More posts: $99 for every 4 extra a month.

For a business ready to put a budget behind a clear offer and see what each enquiry actually cost.

  • Meta ads managed in your own ad account
  • Fresh ad creative as the campaign needs it
  • A weekly check of spend and results
  • Budget and targeting changes proposed to you, never made without your approval
  • 12 organic Facebook and Instagram posts a month, from the same brand profile
  • A monthly report built around cost per enquiry
  • Unused posts do not roll over
  • Ad spend is separate: you pay Meta directly
Discuss a campaign

02Posts only

Social posts only

From $399a month, incl. GST

Organic posts only, no setup fee, month to month. No ad management and no ad spend.

For a business that wants its Facebook and Instagram kept current with posts that say something true about it, without running ads.

  • 12 organic Facebook and Instagram posts a month
  • Written and checked the same way as the posts in the ads plan
  • Every post approved by you in writing before it runs
  • No ad account work and no ad budget to manage
  • More posts: $99 for every 4 extra a month
Ask about posts only

Ad spend is not a Pixelate price. It is paid by you to Meta, on your own payment method, in your own ad account, and it is never invoiced by us or held by us. We recommend a daily budget and you set it. A new website or landing page, if the campaign needs one, is quoted separately on the websites page.

What happens in month one.

Month one is the work that has to be right before a dollar goes to Meta. There is no separate setup fee: it is part of your first month, and it runs in this order.

Access, on your terms

You give us partner access to your own Meta business portfolio and ad account. We never hold your login, and the account stays yours.

Tracking that fires

We install the Meta pixel and an enquiry event on your site, then watch it fire. We do not recommend any ad spend until it does.

A brand profile

Built from your own website and checked against your business facts, so the ads describe what you actually sell and where you actually work.

The first batch

The first ads and posts are written, checked for accuracy and plain English, then sent to you. Nothing is published until you approve it in writing.

Launch

The first campaign is built and goes live on your written approval. Your first month counts from your Start Date, the day work begins once that month is paid.

Then, every month.

What the monthly service covers once the first campaign is live.

  • A weekly check

    Spend and results are reviewed every week, so an ad that has stopped pulling its weight is caught in days rather than at the end of the month.

  • Fresh creative when it is needed

    New ads when the campaign needs them, not a quota for its own sake. Each one goes through the same checks and your approval.

  • Changes proposed, not made

    Budget and targeting changes come to you as a recommendation with the reason behind it. None of them is made without your approval.

  • Twelve organic posts

    Twelve Facebook and Instagram posts each service month, made from the same brand profile as the ads and approved by you before they run.

  • A report built on cost per enquiry

    Once a month: what was spent, the enquiries the tracking recorded and what each one cost, written in plain English.

  • Your call, every month

    There is no minimum term; the service runs month to month. If the numbers do not justify another month, we will say so.

What the engagement covers.

Clear service terms before the first campaign launches.

  • The service

    No setup fee. From $699 a month, GST included, set by your daily ad budget: $699 up to $30 a day, $899 up to $60 a day, $1,099 up to $100 a day, and quoted above that. The monthly service includes Meta ad management and twelve organic Facebook and Instagram posts; extra posts are $99 for every four. It runs month to month from your Start Date, the day work begins once your first month is paid, with no minimum term.

  • Your ad account and budget

    The ad account stays yours. You choose the budget and pay Meta directly; ad spend is separate from our fee. A new website or landing page is quoted separately. We do not guarantee a number of leads or sales.

The questions worth asking first.

Who owns what, who pays whom, and what we will not do. Better settled before the first campaign than after it.

  • Who owns the ad account?

    You do. The Meta business portfolio and the ad account stay in your name, and we work inside them through partner access. We never hold your login, so ending the service is a matter of removing our access.

  • Who pays Meta for the ads?

    You do, directly, on your own payment method in your own ad account. Ad spend is never invoiced by us, passed through us or held by us. We recommend a daily budget and you set it.

  • What needs my approval?

    Every ad and every post, in writing, before it runs. Budget and targeting changes are proposed to you with the reason and are never made without your approval. The first campaign launches only when you have approved it.

  • How long do I have to commit?

    For Meta ads and posts, there is no minimum term. The service runs month to month from your Start Date, the day work begins once your first month is paid. There is no free first month and no separate setup fee; the setup work is part of your first month.

  • Why check the tracking before spending anything?

    Because without an enquiry event firing on your site, nobody can tell you what an enquiry cost. We install the Meta pixel and the enquiry event, watch it fire, and only then recommend a budget.

  • Do you run Google Ads or TikTok ads?

    No. Both plans cover Meta only, which means Facebook and Instagram. We do not offer Google Ads, TikTok ads or LinkedIn ads.

  • Can you promise a number of leads?

    No, and be wary of anyone who does. We do not guarantee leads, sales, a cost per result or a return on ad spend. What we do commit to is reporting what the spend produced, measured from your own site.

  • What is not included?

    Replying to comments and messages, photo and video shoots, influencer work, and website changes beyond installing the pixel and the enquiry event. We also do not upload customer lists to Meta or make AI-generated testimonial videos, and any testimonial in an ad comes from a real customer who agreed to it.

Follow Pixelate.

Pixelate is on Facebook and Instagram. Our longer writing, the kind you can check and come back to, lives in the guides.

Show us where the enquiries stop.

Tell us what you sell, where enquiries arrive today and what you can measure. We will recommend a campaign only if it fits the gap.

Talk to the founders