Website design by industry

Website design for the way your business works.

A cleaner needs different enquiry details from a cafe or a trade business. Start with what your customers need to know and the next step you want them to take. We scope the pages and features for your business.

From the first conversation to a checked enquiry path.

Agree the job

We confirm your services, service area, audience and the action a visitor should take. The written scope names the pages, features and content you need to supply.

Build around your customers

We organise the pages around the questions people ask before they contact you. We use your approved business facts, images and reviews.

Check the enquiry path

We test the agreed forms and links on desktop and mobile, including where an enquiry goes and what the customer sees after submitting it.

Measure what you can act on

We agree which enquiry events to measure and verify the tracking where access allows. Reports distinguish confirmed submissions from clicks and state any missing data.

Your industry is a starting point.

Your service area, team and existing tools decide the detail. If your business is not listed, tell us what you do and how customers contact you. We will assess the fit and scope the work before quoting.

See the work and its scope.

Our Work page describes website and search projects, including which parts Pixelate delivered.

Questions before you start.

  • Do you sell a fixed package for each industry?

    We use the current Essentials, Growth and Pro website tiers, then confirm your page list, content and features in writing. Your industry helps shape the brief.

  • Can you work with a business outside these industries?

    Tell us about the services, website and enquiry process you need. We will assess the fit before proposing a scope.

  • Are automation and phone services included?

    They are separate services. We confirm scope, availability and setup requirements before including them in a proposal.