How we write our guides.
Drafted with AI, checked.
A guide with no person's name on it owes you an account of how it was made. Every guide on the guides page is published under the company's name, so this page is that account, and the standard any guide can be held to.
Updated 24 September 2026. 3-minute read.
The short answer.
Pixelate Pty Ltd, based in Brisbane and working across Australia, is the author of every guide. Guides are drafted with AI by Pixelate's own systems and researched against primary sources read on the day, each listed with the date it was read. No person reviews a guide before it publishes. Instead, every claim is checked against its source, the text is scanned for banned claims and proofread, and a guide that fails any check does not publish.
Who writes these guides?
The company does. Pixelate Pty Ltd, ABN 15 699 872 752, based in Brisbane, Queensland, is the author and publisher of every guide.
Guides are drafted with AI by our own systems, and no person reviews them before they go live. That is why this page exists: you should be able to see what stands behind a guide instead, meaning the sources it was researched against and the checks it had to pass.
Where do the topics come from?
From a topic plan Pixelate keeps for its three areas of work, and from what people search for, which we read in our own Google Search Console data.
The three areas are websites and search, including SEO, AEO and GEO; AI automation; and marketing and lead generation. The guides start with websites and search.
How is each guide researched?
Against primary sources, read on the day the guide is written:
- Documentation published by the platforms themselves, such as Google, OpenAI, Anthropic, Perplexity and Microsoft.
- Original research papers and studies.
- Guidance from Australian regulators, where the law is involved.
Every source is listed at the foot of the guide with the date it was read, so you can open it and check the guide against it.
Some guides draw on our own experience. Where that is public, you can check it yourself: the robots.txt and llms.txt on this site are two examples.
What checks must a guide pass?
Four checks, all run by our own systems.
A fact check
Every claim is checked against its source and against Pixelate's own records.
A scan for banned claims and filler
The text is scanned for claims we never make, such as a promised ranking or an invented statistic, and for the stock phrases of machine-written filler.
Proofreading
For spelling, grammar and Australian English.
Automatic checks
The structure, links, Australian spelling and page data are tested against fixed rules.
A guide that fails any of these checks does not publish.
Once a guide is live, the published page is checked again to confirm every link to our own site resolves and the page can be indexed.
What will you never find in a guide?
- An invented statistic, testimonial or result.
- A client named without their permission.
- A promised ranking or AI recommendation: nobody can promise either.
- A claim we cannot show a source for.
How are guides kept up to date?
Every guide on the guides page shows the date it was last updated. The older ones are re-checked against their sources in rotation, and corrected where a source has changed.
If you find an error, email contact@pixelategroup.com with the guide and the line you think is wrong. Errors are corrected, and the updated date changes.
Questions and answers.
Are Pixelate's guides written by AI?
Yes. Every guide on the guides page is drafted with AI by Pixelate's own systems, and no person reviews it before it goes live. Instead, each guide must pass a fact check of every claim against its source, a scan for banned claims and filler, proofreading and automatic checks. A guide that fails any of them does not publish.
How do I report an error in a Pixelate guide?
Email contact@pixelategroup.com with a link to the guide and the line you think is wrong. Errors are corrected, and the updated date shown on the guide changes, so you can see when it was last revised.
Is a Pixelate guide legal advice?
No. Guides that touch the law, such as the Spam Act or the Privacy Act, are general information, not legal advice. Where the law is involved, a guide is researched against guidance from Australian regulators, and every source is listed at its foot.
Will a guide get my business ranked or recommended by AI?
No guide promises a ranking or a recommendation from an AI assistant, because nobody can. What a guide can do is explain how search engines and AI assistants work, from their own documentation, and show what is in your control.
Hold any guide to this standard.
Every guide on the guides page lists its sources and the dates they were read, so you can check a claim yourself. If one falls short, tell us at contact@pixelategroup.com.